UGC CREATOR

UGC CREATOR + PRODUCT PHOTOGRAPHY

ELISHA PRAH

Welcome to my UGC portfolio!

I'm Elisha Prah, a Toronto-based content creator and video editor.

In 2014, I began my creative journey by posting hair care tips on YouTube. I still have that passion for creating content, and it has brought me to the world of social media management, content creation, and video editing today.

I strive to create digital content that aligns with the story of the brand. Creating engaging, minimalistic and unique content while incorporating nature is one of my passions.

UGC CONTENT

CREATOR

prahelisha@gmail.com

Toronto, ON

prahelisha@gmail.com

WHAT IS UGC

User Generated Content (UGC) is a diverse and personalized content that is created specifically for brands by consumers.

UGC VS. INFLUENCER MARKETING

WHY UGC

Influencer marketing is when someone uses their own platform/audience to promote a brand's product or service. A UGC creator is someone who creates content for the brand to use in the form of digital assets (testimonial, unboxing videos, product reviews, etc.) to build their authenticity and brand awareness

UGC provides more authenticity to the audience it is presented to. Consumer behaviour shows that people feel a greater connection to the brand when they are presented with personal stories of how the product could impact their lives.

12X

More engagement with UGC videos

42%

More effective than brand created content

86%

Of businesses utilize UGC as part of their marketing strategy